Alexa.com The Traffic TRUTH revealed
I am often congratulated for my low Alexa.com rank
I get asked all the time how to improve Alexa.com rankings all the time as well. So I decided it was time I set a few things straight about Alexa.com. In the past I have provided ways for my readers to trick Alexa.com into giving them lower rankings and those trainings proved to be a huge hit.
When I say Trick Alexa.com that right there should give you a idea that Alexa.com traffic ratings are not that accurate. Although I still use the Alexa.com traffic toolbar and do believe in some ways it can be accurate for sites that have traffic rankings below 100,000 I do not take there rankings that seriously and I will get to that in a bit.
What is Alexa.com really?
Well Alexa.com is basically a traffic ranking toolbar and according to wikipedia Alexa.com is merely a tool bar that once installed collects data on browsing behavior which is transmitted to the Alexa Web site where it is stored and analyzed and is the basis for the company’s Web traffic reporting.
When I check my Alexa.com traffic ranking I can see that mostly women in their 30′s and 40′s visit my site but I really do not take that analysis to heart and you shouldn’t either.
There are two ways that Alexa ranks websites and one has nothing to do with traffic..
The first way is how up to date the site is which means if you update your site daily you will improve your Alexa rank. I have seen people fly through the ranks on Alexa.com simply by posting to there blogs daily even though they have very little traffic.
The second way is the Alexa Toolbar like I discussed above. Alexa measures your rank by the amount of people visiting your site that use the Alexa toolbar.
Why your Alexa.com traffic ranking is not accurate..
The answer is pretty obvious how many people really do you think has the Alexa.com toolbar? If I were to ask my sister if she has ever even heard of Alexa.com she would literally look at me very confused and say, “No! What is that?” I myself had never heard of Alexa.com until about 8 months ago! So with that being said and Alexa measuring traffic with a toolbar that has to be installed in your browser how many people do you think actually have it installed?
My guess is not very many have the Alexa.com toolbar!
Which makes Alexa.com very inaccurate for measuring traffic. I almost cannot stand it when people throw out there that there Alexa rank is all that because to me it means absolutely nothing. I sometimes go back and forth on this especially when I first discovered Alexa.com and found ways to trick it. Having a low Alexa rank has actually benefited me in a lot of ways because it gave my site credibility and if yours is pretty low I am sure you get complimented and viewed as a authority as well.
When I unraveled the truth about Alexa.com
I was kind of devastated because this whole time I thought it was a accurate measure of my traffic rating amongst other sites. So I still hang on to it and monitor it! I do know that if your site is below 100,000 the measure of your traffic is much more accurate. So for example Facebook.com is the #2 site in the world so it is very safe to believe that this measure is true.
A few things that will drastically improve your Alexa.com ranking so you know!
- Updating your site daily
- Installing the Alexa.com toolbar of course
- Asking your friends to install the toolbar and visit your site daily
- Posting blog posts about Alexa.com
- Joining Alexa Traffic rotators
There’s some cool stuff you can do to boost your Alexa.com traffic ranking and you can see some of my trainings on this topic specifically by clicking HERE
I hate to be the one to burst everyone’s bubble about Alexa.com but I think that some things really needed to be clarified. I am not saying to uninstall your Alexa.com tool bar and forget the whole notion but I would take into consideration that when looking at a sites Alexa.com traffic ranking it may not be accurate.
I really hope that I brought light to this topic for you and maybe you have some feedback or questions about this as well. If you do please leave them in the comment box below as I would love to hear from you. If you feel your friends could really benefit from this post be sure to share the wealth.
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This post was written by
April Marie went from being a Single Mom, BROKE Cocktail Server slaving away all night in high heels and a tu-tu in cold Chicago to with in a few months leaving that job and now working 15 to 20 hrs a week from the comfort of her laptop in beautiful SUNNY Florida.
She now enjoys traveling the world, living at the beach, raising her 3 children and assisting others to doing the same.
April Marie is a Online Marketer that specializes in the Artistry of Network Marketing. She prides herself on helping others that truly have the desire to change their circumstances through sharing much of her training for FREE on this blog but also personally mentoring and coaching people to the top!
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I’m glad somebody else has finally seen the light. lol I’ve been telling people for years that a low Alexa ranking means nothing.
I know it Nate!! You were always telling me and you really inspired me to write this post to clarify a few things
Thanks for stopping by!!
Hey April. I’ve been pretty confused about Alexa.com myself. I’ve seen people with Alexa rankings in the millions, yet they have a Google Pagerank of 2, in some cases 3.
Rodney Daniely recently posted..How To Develop Leaders In Your MLM Business
Page rank is whole different topic. My suggestion is to pay attention to your analytics to track your blogs progress. Thanks for your comment Rodney
Great Post April,
Iv’e enjoyed using the alexa toolbar for quite awhile now but your post on alexa taught me that the Alexa Traffic rotators exist.
For sure Mike!! If you took a look at my other trainings you will see different ways to drastically improve your Alexa rank. Glad it helped you
April – thanks for unraveling the Alexa mystery for me! My ranking has been going in the wrong direction of late – must be my visitors don’t have the toolbar installed (I don’t either shhhhh
)
Steve Hawk
Steve Hawk recently posted..Auto Profit Machine Review – No Sponsoring Required?
Yea Steve it’s all a big scheme lol.. I would also like to add that if you are not updating or posting to your blog as frequently that could be why it is going the wrong way. I had my Alexa rank jump up 50,000 recently and it was due to me not posting as much and being consisten with my updates. Important to never let your foot off the gas when it comes to Alexa lol. Thanks buddy so much for coming by
Hello April, Thank you for putting this together. Your always giving back! Too many people are relying on Alexa as a accurate measurement of traffic. When their Alexa rating is low they can’t seem to figure out why all the traffic is not opting in. Perhaps it’s not There?
BTW… You’ve got an outstanding Blog!
Jeffrey Kistner recently posted..Network Marketing Traffic, Leads And Sales With Video
Thanks Jeffrey that was the big reason I had to clarify this. People see their Alexa dropping but are not getting leads that is because of the inaccuracy of how Alexa measures traffic. Or maybe it could be quite the opposite and your getting a ton of opt ins yet like Steve your Alexa rank is going the wrong way. Just proves to me Alexa is not that great when it comes to measuring traffic. Jeffrey thanks so much for your wonderful words they are so appreciated
April – thanks for unraveling the Alexa mystery for me! I recently did a post on Alexa that maybe i should go back and delete! I was confused myself about Alexa and we have talked many times about the ratings!! My rating is excellent now but obviously doesn’t mean as much as I thought! Thanks for sharing.
Pleasure Mick!! Most people think Alexa is the end all be all so keep your great Alexa Traffic rank and by all means be proud of it.
Great content. I have just installed the Alexa plug in. As always leading with value April, loving the tips! Looking forward to more content from you!
Marcin recently posted..Jim Rohn – The Best MLM Training
Hey Marcin, appreciate you stopping by buddy!! I am glad you took some good nuggets away from this post!
April, see the light. I have always wondered about all of the hand-clapping for Alexa rankings. Now I understand why. I would look at the rankings and then just go on about my business not really giving Alexa much more thought. Thanks for posting this.
Elaine Bullin recently posted..Just One More Inch
Pleasure Elaine! yea don’t worry about Alexa if anything like Nicky said above worry about your PR and also how many links you have linking in. Thanks for stopping by!
Hey April – that’s a useful post and I totally agree. I had a massive Alexa shift in February this year, but it did nothing for my leads and traffic, it just meant I was posting more.
I use the SEO Quake plugin to show information about other websites I am visiting which includes the Google page rank – this helps me with deciding whether or not a keyword is worth going for when I am doing keyword research. i.e if the number 1-4 spots are taken by page ranks of 4 and above, it would be hard to compete, but anything on PR 1 or 2 is worth going for.
Great post,
Nicky
Nicky recently posted..Top 50 MLM Blogs – My Friends Inside My Computer
Hey Nicky, I as well had a huge Alexa shift in February and March dropping down to 140,000 then it all of a sudden shifted the wrong way. I as well have that tool bar and also go by PR because I trust it more. Great stuff girlie! Your a star!
Nicky, thank you for this info. I am going to start using this plugin as well. Always grateful to learn these new tips. Your friend, Juli
Juli Becker recently posted..Do You Need Help in Your Network Marketing Business?
I used http://www.Alexage.com and they improved my website’s alexa rank from 544,934 to 93,023 in 30 days! amazing!
I think that’s great Kelly, except that there is really no need to spend money on your Alexa because really if you wanted to drastically improve it you could use the tips I listed above or free. Like I said also above Alexa does not mean to much as far as your traffic goes and it is easily tricked hence sites like the one you recommend. I appreciate you stopping by!!
Great Post!! Some good info to know.
I got a lot from this post April telling me to give more attention to my blog and build some waves to knock my Alexa score down.
Will commenting on other Blogs effect our Alexa score?
Thank you for sharing this information with us
Commenting on other blogs Guyte will help you with your over all traffic and give you a boost with Google so yes it will help especially since most bloggers use the Alexa toolbar. Great question
April, I appreciate this post for several reasons, one of which is I have been challenging myself to blog daily to see how quickly I can lower my Alexa score to see how much it will increase my opt in rate. You see, I too had the mistaken belief: lower score means more traffic, more traffic means more leads. I’ve discovered though through trial and error that this is not always the case, and you believe it’s not either. Thank you for dispelling this myth. Although I will continue to watch my score (because I like the challenge), I will not hang my hopes so heavily on the results. To Your success, Juli
Juli Becker recently posted..Afformations For Network Marketers
Pleasure Juli! I used to think Alexa .com was all that too! I do still watch mine as well same reasons as you. I appreciate you stopping by!!
Hmm! I’ve only been in ecommerce for about 3 months now and all I see on forums like WickedFire, Warrior Forum, etc. is “Your Alexa ranking is a huge deal!” and “Low Alexa rank is all that matters!” It’s nice to finally know that this isn’t exactly the case.
TKuntz recently posted..Rave Chic Hood
Yes I thought the same! Thanks for stopping by!